THINKTHIN BRANDING/PACKAGING

ThinkThin^® bars has been a successful growing brand focusing on women since
its founding in 1999. PH Studio was asked to work on a new healthy low-sugar line of protein bars for kids appropriately named, ThinkKIDS

Playing on their tagline “Have a Think”, each ingredient is “dreaming” of becoming a ThinkKIDS bar. Using bright yellow and bright accents for the flavor colors creates an overall fun packaging system that builds on existing brand equities and pushes the brand towards its new, younger audience.