In developing the brand’s character we focused on the benefits of clean energy, meaning simply—clean air and blue skies. This was achieved through the use of a deep blue gradation to a lighter blue, ending with the sun and silhouettes of the Earth and moon. A modern rounded sans serif typography was developed for the SOLV name. The final result is a clean, crisp atmospheric brand identity that is unique in the industry. Simplified one color versions of the identity maintain this quality as it appears on maintenance vehicles, signage, uniforms etc.