JUICY JUICE SPARKLING BRANDING/PACKAGING
Nestlé Juicy Juice Sparking is a line extension to the successful 100% Juice line. Juicy Juice Sparkling is a refreshing carbonated juice beverage aimed at a tween audience, who have moved beyond the juice box.
We created a brand that is all about the sensation of drinking this delicious, lightly sweetened carbonated drink that is made with real juice. The burst of refreshing flavor you get is represented in the fun graphics exploding out from the Juicy Juice logo. Accents of sparkling silver add an overall effervescent look and feel to the brand.