JUICY JUICE BRANDING/PACKAGING

Over 15 years PH Studio had worked on many projects for the Nestlé Juicy Juice brand and helped it grow from a commodity brand to a household name. We developed and updated the logotype and packaging on its many flavor offerings
and sizes. Successful promotional movie opening tie-ins were launched with Disney/Pixar such as the opening of Cars 2. We created incredibly fun and unique fruit animal characters for the juice boxes for the 3-6 year old audience. Each animal was made of the fruit in the flavor it represented. They were a hit with both kids and moms alike. Juicy Juice was sold by Nestlé in 2013.