Cuities has been a successful brand for Sun Pacific for years. In that time we had created or rebranded several other brands for Sun Pacific and they asked us to update Cuties to be more in line what had done for Mighties, it’s distant kiwi cousin. We reworked the Cuties logo and updated the character illustration to have more realistic detail. Packaging was redesigned as well to create a familial look to fit in with Sun Pacific’s product line.