VINTAGE SWEETS BRANDING/PACKAGING
Vintage Sweets (heirloom) navel oranges are hand selected by citrus sommeliers from old line groves planted in California as early as the 1800’s. They are then tested for peak sugar levels for a perfect, full citrus flavor.
Because Vintage Sweets has a very limited production it is the most expensive offering from Sun Pacific. The new brand design needed to reflect its premium price point. We developed a brand badge centered around beautiful orange fruit illustration. Black, silver, romance copy and other details appropriately elevate this heirloom navel orange offering to gourmet status.