Because of Sun Pacific’s very successful Cuties and Mighties brands aimed at kids, PH Studio was asked to develop a kids brand for their table grape offering. The name Sunnies was chosen as a good fit with Cuties and Mighties. As with
the other two brands, Sun Pacific wanted a create a unique fun character to represent Sunnies. Table grapes come in primarily three different varieties (Red, Green and Black) we decided to develop an individual character for each. Sun Pacific wanted to highlight that these grapes are grown in California so the characters needed to be California-centric. We created three fun, upbeat young characters for each varietal. Surfer for red grapes, Singer/Entertainer for green grapes and a Soccer Player for black grapes.
The result is a fun brand that fits nicely in the Sun Pacific portfolio.