SUN PACIFIC BRANDING/PACKAGING
Sun Pacific was founded in 1969, they are a leading California grower, packer, and shipper of fruit with more than 75 million boxes of the high quality fresh fruit sold each year. Their crops include varieties of oranges, grapes, clemetines, mandarins and lemons.
As part of an upgrade of Sun Pacific’s portfolio of brands, PH Studio was asked rebrand their base California navel orange business. The overall look takes a page from early California orange crate art while updating it with bright vivid colors with a focus on the beautiful fruit illustration.