OVALTINE BRANDING/PACKAGING

A true heritage brand that started over a hundred years ago in Switzerland in 1904, Ovaltine has been a household name in America since the 1930’s. Acquired from Novartis by Nestlé in 2007, PH Studio was asked to redesign the branding and packaging at that time.

A custom script logotype was developed for the brand name contained within a chocolate oval which hearkened back to the long heritage of the brand name. The result is a brand image that promises a deliciously rich, chocolate milk drink that will satisfy everyone in the family