An international brand that began in Italy in 1827, Buitoni offers an extensive line of fresh refrigerated pastas and sauces.
We designed a packaging system for Buitoni that utilized an arched window to focus attention on the product while creating a maximum amount of green for overall shelf impact. Several different olive oil bottles with ingredients were used to differentiate pasta types, and as a way to promote the healthy Mediterranean lifestyle. Our mood boards were shared with other agency partners as a basis for the launch of an advertising campaign centered around “The Best of Italy”.
BUITONI BRAND EXTENSION
BUITONI BRAND UPDATE
Since our initial design, we’ve updated the brand as well as creating a more premium line extension, Buitoni Reserva. We’ve also done packing projects for Lean Cuisine, and Stouffer’s.